13+ Years Resume and Recognitions

I’m looking for lead brand and visual design opportunities where I can collaborate with passionate creatives. I thrive on mentoring design teams, helping them grow and deliver award-winning work.

Klarity ‍
May 2025 – January 2026 / AI finance tech industry
Lead brand designer
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At Klarity I was responsible for shaping and elevating the brand across all touchpoints. I drove creative direction for marketing campaigns, product launches, and sales enablement, delivering cohesive visuals across digital, print, and events. I worked closely with the CEO and executive team on sales pitch decks and major campaigns to to help sell and align on sales goals.

• Lead and evolve Klarity’s brand identity across all customer and business touchpoints, ensuring a cohesive and high-impact visual presence and created scalable brand templates across entire company.
• Drive creative direction for marketing campaigns, product launches, sales enablement, and event experiences across digital and print channels.
• Partner closely with the CEO and cross-functional teams to create strategic pitch decks, campaigns, and visual storytelling that support business growth.
• Establish and maintain brand standards while overseeing end-to-end creative execution in a fast-paced startup environment.

Freelance
‍February 2013 - Present  /  Multiple industries
Art director / Designer / Illustrator
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I work as a freelancer when not working in-house and collaborate with a diverse range of clients, from small businesses to large corporations and nonprofits, helping them elevate their brands through compelling visual design, branding, and illustration projects.

• I approach each project with a tailored creative strategy aligned to the client’s unique goals.
• I develop a wide range of design solutions across brand, digital, and illustrative work.
• I’m passionate about supporting small, women-owned businesses through meaningful and intentional design. For a closer look at my work, you can explore my portfolio at veronica.design.
• Collaborated and volunteer with notable brands and organizations including Adobe, Purity Cosmetics, ShareVault, and La Cocina in San Francisco.

ThoughtSpot ‍
July 2021 – May 2025 / AI & Data Analytics industry
Senior Brand Designer > Art Director > Senior Art Director
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I led ThoughtSpot’s brand creative team, driving global B2B campaigns and events that accelerate marketing growth. In my role, I led and managed the brand creative team, consisting of six talented creatives, overseeing art direction, project management, and design, while also remaining actively involved in hands-on design work.

• Directed the production of 100+ videos, events and campaigns over four years.Manage a wide range of digital and print assets, including videos, ads, social content, websites, event branding, booths, swag, and signage.
• Collaborate closely with the executive team to ensure creative strategies align with core business objectives.
• Created global and scalable templates across entire company such as keynotes, decks, icons, emails, illustrations, socials, brand guidelines and much more.

SAP
‍‍October 2019 - July 2021  /  Multiple industries
Lead Brand Designer
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As the Lead Brand & Communications Designer on the New Ventures & Technologies team, I was responsible for designing a broad range of brand collateral, events and campaigns.

• Designed brand identities, logo suites, brand guidelines, visual systems, websites, and digital templates.
• Developed and executed tailored campaigns and brand strategies for various ventures and internal teams.
• Created a wide range of communication assets, including emails, social templates, landing pages, journals, swag, packaging, decks, and white papers.
• Led recurring brand workshops focused on strategy, brand heart, and identity development on a weekly basis.
• Collaborated cross-functionally with venture teams and marketing to ensure brand alignment.

Google
‍‍‍June 2019 - August 2019  /  Recruting and HR industry
Visual Designer (Contract via Synergis)
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I worked closely with the Hire by Google team under Google Cloud, supporting a wide range of digital and print design needs—from marketing website pages and app store assets to branded webinar materials and campaign visuals. My role involved creating clean, cohesive designs that aligned with the product's voice and helped strengthen its brand presence.

• Supported the Hire by Google team under Google Cloud.
• Designed landing pages for the marketing website and digital assets for app stores.
• Branded webinar decks and marketing campaigns to support product visibility.
• Worked closely with the product team to create marketing materials that were eye-catching, on-brand, and helped boost visibility.

Medallia
‍‍‍October 2017 - June 2019  /  Customer Experience industry
Visual Designer
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I was an integral part of Medallia's brand team, where I designed and contributed to Medallia.com, developed brand identities, integrated campaigns, systems, and guidelines for various events and sub-brands.

• Led the design and production of digital and print assets for campaigns, collaborating closely with product designers and sales teams to ensure cohesive messaging.
• Spearheaded creative direction for 10+ major events, including the Experience Conference (2018–2019) and Sales Kick-Off (2017).
• Oversaw event branding from concept to execution—brand identity, visual system, iconography, digital assets, swag, signage, and event websites.
• Managed external creative agencies to maintain visual consistency and meet production timelines.
• Led the design for Medallia’s company rebrand and 2019 IPO campaign, including global billboard placements and digital promotions during a key milestone in the company’s growth.

Skoll Foundation
‍‍‍September 2016 - October 2017  /  Non Profit Organization - Social Entrepreneurship industry
Visual Designer
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As the lead designer on the communications team at the Skoll Foundation, I oversaw all digital and print design initiatives, managing multiple projects at a time. I supported the organization’s mission by delivering thoughtful, high-impact creative across a wide range of platforms and campaigns.

• Designed a wide range of creative assets, including brand collateral, guidelines, landing pages, office wall graphics, and event signage.
• Led the redesign of web navigation to improve user experience and visual consistency.
• Created print and digital materials for key Skoll Foundation partners, including TED, Aspen, the United Nations Foundation, and the Sundance Institute.
• Developed event branding and collateral for the Skoll World Forum, ensuring alignment with the foundation’s mission and visual identity.
• Maintained brand consistency across all deliverables, supporting both internal initiatives and high-profile external collaborations.

Elemental 8 Design Agency
‍‍‍July 2015 - September 2016  /  Industrial Design for Health industry
Visual Designer
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I worked with smart medical and high-tech companies around the world, creating brand identities and designing everything from print materials, like packaging and flyers, to UI/UX assets for their products and platforms.

• Developed brand identities for global smart medical and high-tech companies, including Activbody, Netgear, Synaptic Medical, and Rakuten.
• Designed a range of print and UI/UX assets for medical devices and technology platforms.
• Collaborated closely with industrial design teams to create innovative visual solutions for product displays.
• Created cohesive brand collateral, guidelines, and product booklets to ensure consistency across all touch points.
• Delivered impactful, user-focused design that supported product functionality and brand storytelling.

CommUniverCity San Jose
‍‍‍‍June 2015 - March 2016  /  Non Profit - Education industry
Graphic Designer
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At CommUniverCity, a nonprofit at San José State University, I helped bring the organization’s mission to life through design—creating materials that shared their story and impact in a clear, engaging way.

• Created custom iconography and brand elements to ensure a cohesive and visually engaging identity across all materials.
• Designed the 2014–2015 CommUniverCity annual report, a key asset in securing sponsorships and funding.
• Elevated the organization’s brand presence through impactful design, strengthening community engagement and partner relationships.
• Contributed to visual strategies that supported outreach, storytelling, and donor communications.

Purity Cosmetics (100% Pure)
‍‍‍‍July 2015 - October 2015  /  Beauty industry
Visual Designer
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I worked on a wide mix of design projects—from branding and packaging to web and promotional materials—always with a focus on boosting brand visibility and creating meaningful, engaging experiences for users.

• Designed keynote presentations for high-stakes investor meetings, ensuring visuals were clear, compelling, and aligned with company messaging.
• Supported both internal and external initiatives through strategic, brand-elevating design.
• Conducted user research to inform design decisions and enhance overall usability for the CMO.
• Led projects in branding, packaging, web design and investor presentations to support strong and business growth and marketing initiatives.

ShareVault
‍‍‍‍September 2013 - 2015  /  Cyber Security industry
Graphic Design Contractor
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I created web assets, illustrations, and iconography for both in-house teams and freelance clients, delivering cohesive visuals across a range of digital projects.

• Designed custom illustrations and cohesive icon sets to enhance user experience and maintain brand consistency across digital platforms.
• Delivered high-quality, polished assets that aligned with broader design strategies and brand identity.
• Collaborated with cross-functional teams to ensure visual elements were both engaging and intuitive.
• Contributed to both long-term projects and freelance engagements like white papers and landing pages.

Education

• BFA Graphic Design / 2016 / San Jose State University / California
• AA Business Administration / 2013 / Foothill Community College / California

Awards and Recognitions

• ThoughtSpot global company award for selfless excellence / 2023
• Adobe featured designer on their ProCreate small business program / 2021
• New Ventures & Technologies team award at SAP. Received with multiple nominations for the brand design work I have contributed at SAP / 2020
• 2 honorable mentions from International Design Awards (IDA) competition for two brands in catagory professional graphic design print / 2019
• 11 bronze awards from International Indigo Design Awards competition for five  portfolio projects in multiple catagories: branding, logo, packaging and promotional material / 2019
• 3 semifinalist Adobe Design Achievement Awards in categories: commercial packaging, graphic design print, and illustration design / 2016
• Honorable mention BFA Graphic Design award, at San Jose State University, graduating at the top of the class / 2016
• Placed third at a Zazzle Inc. sponsored design competition at San Jose State University / 2015
• Art History Honors award at Foothill College given to 2 out of 400 students / 2013

Workshops and Volunteering

• Instructor and Mentor for the Marc Cuban Foundation - AI Boot Camp / 2024
  While employed at ThoughtSpot, I volunteered as a teacher and mentor for high school students participating in the Mark Cuban Foundation AI Bootcamp. Delivered hands-on instruction in AI literacy, digital creativity, and responsible technology use through workshops, discussions, and project-based learning activities. Guided students in exploring emerging AI tools, supported collaborative problem-solving, and provided individualized mentorship to help learners build confidence, creativity, and critical thinking skills. By the end of the three-week program, students developed an AI-powered app concept, created a business pitch, and presented their ideas to peers, mentors, and industry professionals.
• San Jose State University Alumni Mentoring Program - SJSU2 Mentoring / 2019-2021
  Mentored multiple design and business students, sharing my career journey and professional experiences to help them navigate academic challenges, build confidence, and prepare for successful careers after graduation. As a former full-time working student, I was able to relate to many of the challenges students face while balancing work and school. I provided guidance on portfolio development, career planning, networking, interviewing, and navigating the transition from student to professional, while encouraging students to pursue their goals and build confidence in their abilities.
• Leading brand strategy workshops at SAP / 2019-2021
  Led and facilitated intensive brand strategy workshops for multiple startups and ventures at SAP. These two months programs guided teams through brand positioning, strategy, identity development, and messaging, helping establish strong brand foundations for new ventures. I enjoyed collaborating with cross-functional teams and mentoring founders throughout the process.
• La Cocina SF, pro-bono brand design and strategy / 2017-2020
  Partnered with La Cocina, a nonprofit that supports women entrepreneurs in launching and growing food businesses, to develop branding and promotional materials for Butter Brown Bakehouse and Kayma Algerian Eatery. Through this work, I helped create authentic brand identities that reflected each founder’s story, culture, and vision while supporting their business growth.
• AIGA youth design workshops / 2015-2018
  Collaborated in teaching typography workshops for San Francisco youth, led by an SJSU professor, working with adolescents ages 12–19. Assisted students in learning design fundamentals, typography, and visual communication through hands-on projects and creative exercises. Provided one-on-one guidance and feedback while helping create a supportive and engaging learning environment that encouraged creativity, critical thinking, and confidence in their artistic abilities.
• Adobe Creative Jam portfolio reviewer at San Jose state University / 2017
  Served as a portfolio reviewer at Adobe Creative Jam at a San José State University event, mentoring students and emerging designers from across the Bay Area. I reviewed portfolios, provided feedback on design work and presentation, and shared insights from my professional experience to help students strengthen their portfolios and prepare for careers in design. I especially enjoyed encouraging students, building their portfolios, and helping them better communicate their creative process and skills.
• Foothill College Entreprenuership Center / 2011 - 2012
  Worked with aspiring entrepreneurs from local communities to help develop business plans and turn their ideas into actionable strategies. Provided guidance on business planning, branding, budgeting, goal-setting, and presenting their vision effectively. Through one-on-one support and collaborative discussions, I helped entrepreneurs refine their ideas, and create strong foundations for launching and growing successful businesses.

Skills
Design & Technology: Adobe Creative Suite, Figma, Canva, Webflow, Google Workspace, SplashThat, Goldcast, Asana, LiveSurface, self-service template systems, illustration, photography, brand strategy, visual identity design, art direction, and creative workshops.

Leadership & Collaboration: Mentorship and team development, growth mindset, positive problem-solving, transparent communication, cross-functional collaboration, relationship building, creative facilitation, strategic thinking, and stakeholder management.